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Google Optimize
[/vc_column_text][vc_empty_space][vc_column_text]Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Configuration
[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]In order to set up a new Google Optimize account, you need to:- Have a Google Analytics account with its respective tracking code implemented on your website.
- Install the Google Optimize chrome extension for experiments setup.
- Install the Google Optimize tracking code, which you get directly from the tool, once you have created your account.
Experiment types
[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The tool allows you to create 3 types of experiments:- A/B test: This is the classic test in which you will show users two or more variants of the same page element to see which version has a greater impact on your website.
- Multivariate test: This experiment consists in showing users different variants of two or more sections on the same page. It is a very used option when you need to test different combinations of elements of the same page.
- Redirect test: This option is used to perform independent web page tests, which are identified by different urls or routes. As a reminder, you must introduce a “noindex” tag to the test page.