Data Monitoring and Analysis
The best way to improve your business is to know its weaknesses and strengths.
By implementing a good tracking and data collection system in compliance with GDPR, we can perform a web analysis, to monitor and detect the most relevant data about the users who visit your website, which we then use to optimize it, and improve its usability and overall performance.
By performing an account audit, we will ensure that you are collecting all the necessary data for good web analytics and that you can rely on that information.
You will know exactly who your visitors are, their behavior on your website and their entire process through the conversion funnel.
We will perform a complete check on Google Analytics Universal, Google Analytics 4, Google Ads, Google Search Console, etc.
Auditing and tracking configuration
We will check the tracking configuration of all marketing platforms, verify if the set-up is through the use of Google Tag Manager, and the types of events and conversions configured, among others.
We also specialize in the configuration of new events, conversions, enhanced ecommerce or tracking of any marketing platform.
Thanks to our specialized web analytics service, we offer you a variety of reports in which you can understand and visualize your website’s data in a simple, effective way. The objective is to help you make the best decisions to achieve your goals.
With our service you will be able to:
Data alone, no matter how diverse and complete, is useless. The key is to know how to extract real information from it so that it can be the key to the success of an online shop. At Optimanova we specialize in data-driven Ecommerce marketing.
We analyze your entire conversion funnel, possible improvements and actions to be taken, performance by market, trends and preferences of your users. Ultimately, with the aim of improving your conversion rate, obtaining a higher sales volume and profit.