“Bye Bye Cookies” – So now what?
Are you worried about the constant changes and updates to online consumer privacy policies and how these are already impacting digital advertising and making it…
Are you worried about the constant changes and updates to online consumer privacy policies and how these are already impacting digital advertising and making it…
Optimanova is one of the top agencies in Spain for export and international growth! By participating in the International Growth Program, hosted by Google, we…
When was the last time you bought something online? Probably not too long ago, was it? Unsurprisingly, e-commerce has been on the rise for quite…
[Blog post updated on the 16th of January 2023] Google Ads and Microsoft Advertising are two powerful online advertising tools. However, their strength is not…
Open Graph Protocol allows improving the visibility of a web page on social networks by adding specific metadata to: pre-populate image and description information when…
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the…
In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that…
Lead extensions are now being Beta tested in Google Ads. These extensions can help you generate leads by engaging users directly from the search engine…
It is with deepest pride and greatest pleasure that we are able to announce that we are the first company in the Canary Islands, and…
A couple of days ago Chrome 76 was released with a whole new range of features. Many people are excited about Flash being blocked by…