“Bye Bye Cookies” – So now what?
Are you worried about the constant changes and updates to online consumer privacy policies and how these are already impacting digital advertising and making it…
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Optimanova celebrates partnership with Google through its International Growth Program
Optimanova is one of the top agencies in Spain for export and international growth! By participating in the International Growth Program, hosted by Google, we…
Updated: Google started rolling out its new Google Shopping platform
When was the last time you bought something online? Probably not too long ago, was it? Unsurprisingly, e-commerce has been on the rise for quite…
Microsoft Advertising & Google Ads Extensions Comparison
[Blog post updated on the 16th of January 2023] Google Ads and Microsoft Advertising are two powerful online advertising tools. However, their strength is not…
Understanding Open Graph for your technical specifications
Open Graph Protocol allows improving the visibility of a web page on social networks by adding specific metadata to: pre-populate image and description information when…
11 Custom Dimensions to set up in Google Analytics
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the…
Google Ads enabled affinity audiences for search ads
In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that…
Google Ads Testing Lead Form Extensions
Lead extensions are now being Beta tested in Google Ads. These extensions can help you generate leads by engaging users directly from the search engine…
Hot news! We are now a Google Premier Partner
It is with deepest pride and greatest pleasure that we are able to announce that we are the first company in the Canary Islands, and…
How to put https and www back in the Chrome address bar
A couple of days ago Chrome 76 was released with a whole new range of features. Many people are excited about Flash being blocked by…