Our multicultural team specializes in developing digital strategies that help our clients connect with their audience at the right time and in the most effective way possible. Our goal is to provide you with measurable results and objectives.
Our team is managed by Laura González and Alfonso Verdugo, ex-members of Google Ireland. Having a multicultural team working at Optimanova enables the exchange of knowledge from different viewpoints. This ensures that all team members maintain a strong awareness of all the innovations and updates affecting our industry.
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the…
In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that…
Lead extensions are now being Beta tested in Google Ads. These extensions can help you generate leads by engaging users directly from the search engine…
