After waiting over a year, on the 22th of June Google My Business (GMB) launched a new functionality for all businesses that use GMB platform.
The posts can be created in the left sidebar on the GMB account:
The new Post allows:
- Text (100 – 300 Words)
- Start Date
- Start Time
- End Date
- End Time
- Call to Action:
- Learn More
- Sign Up
- Get offer
The post can be previewed before being published:
Google Posts expire seven days after posting them. On the sixth day a Post expiration notification will be sent by GMB.
These Posts are highly recommended to promote new products, offers, events, bookings, etc.
In Google Analytics all traffic coming from this Google My Business posts will show as organic traffic.
Why not giving it a try!