By leveraging a tailored, multichannel digital strategy, Optimanova helped a leading luxury eyewear brand achieve a remarkable 35% year-over-year revenue growth in 2024.
At the end of 2023, our client introduced a new product category with the vision to expand their market presence and connect with new audiences during 2024. To drive results, we implemented a multichannel approach that capitalized on the strengths of Paid Social, SEO, and Search Ads. Each channel was optimized to target a high-value audience, amplify brand visibility, and drive conversions.
SEO
To enhance our client’s visibility in Google’s organic search results, we conducted regular SEO assessments and resolved technical issues like broken links to ensure the website performed optimally.
The key to our success, however, was content optimization. By identifying high-value keywords and aligning with user search intent, we recommended improvements to key category pages. This included creating unique, keyword-rich content with a strong focus on Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness), aligning with the Helpful Content Updates. Additionally, we improved internal linking to streamline navigation and distribute link equity effectively.
These efforts led to consistent improvements in rankings and organic performance in 2024 compared to 2023.
- 27% increase in transactions
- 43% increase in revenue
Below is the estimated organic traffic growth for one of the landing pages we optimized (Source: Ahrefs). Content and linking improvements implemented in May marked the start of a notable performance uplift, supported by similar trends in Google Analytics and Google Search Console.
Paid Social
In Social Media, our primary goal was to increase brand awareness while converting followers into loyal customers. To achieve this, we leveraged Meta Ads to launch targeted campaigns across Facebook and Instagram, including:
- Traffic Campaigns to drive users to the website.
- Sales Campaigns to boost transactions and revenue.
- Lead Generation Campaigns to grow the email subscriber base.
We worked closely with the client to ensure the visual content used in ads—high-quality images and videos—effectively showcased their premium products, both new and old.
Specific audience segments were developed within Meta to ensure precise ad targeting. We also employed retargeting campaigns to re-engage users who had interacted with the brand, such as website visitors and past purchasers, guiding them further down the conversion funnel. Through extensive audience testing, we identified the most effective segments based on campaign objectives and geographic regions, making continuous adjustments to maximize performance.
By combining traffic campaigns with dynamic ad formats, we achieved outstanding results:
- 44% increase in transactions
- 58% growth in revenue
- An impressive ROI of 5.4
Paid Search
In the highly competitive luxury eyewear market, where rising Cost per Clicks (CPCs) posed a challenge, our Paid Search goal was clear: to increase sales while maintaining an ROI above 5.
Using Google Ads, we implemented a dual approach:
- Search Campaigns: We increased visibility by placing our client at the top of relevant Google search results, targeting high-intent searches.
- Shopping Campaigns: Highlighting the client’s eyewear directly on search results pages in key markets, we used product visuals to engage potential buyers.
To address market seasonality—particularly for sunglasses—we closely monitored campaign performance across countries and made timely adjustments to budgets, targeting, and bidding strategies. This allowed us to capitalize on peak demand periods and optimize efficiency during quieter seasons.
As a result of our strategy, we achieved the following results:
- 15% increase in conversions
- 19% growth in revenue
- ROI of 5.6
Final Results
Our multichannel strategy delivered outstanding results, driving increased brand awareness and attracting new visitors to both the client’s website and social media platforms. By enhancing website content, optimizing the user experience, and implementing effective retargeting strategies, we successfully converted visitors into customers.
The combined impact of these efforts led to remarkable growth:
These achievements made 2024 the best year in sales for our client, solidifying their position in the luxury eyewear market.
This success story could be yours. Let Optimanova craft a customised digital strategy that delivers measurable growth and long-term impact. Contact our experts today.
