Accelerated Mobiles Pages (AMP) is a project developed and promoted by Google whose aim is to improve loading speed of and performance of mobile web pages, in order to provide a better user experience.
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After attending the interesting Journeys of Open Innovation in Tenerife I think local enterprises have a new opportunity to access open innovation by taking advantage of special aids from the government for this purpose. Web optimization, marketing online and web development have a crucial role in this endeavor.