AMP and NYC Conference 2017
Accelerated Mobiles Pages (AMP) is a project developed and promoted by Google whose aim is to improve loading speed of and performance of mobile web pages, in order to provide a better user experience.
Introduction to Google Optimize
Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.
Only Top 5 Results are above the fold
On Google Search, the top three listings on the page get the majority of eyeballs. Results after 5th position can be considered below the fold.