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  • Home
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    • Search Engine Optimisation (SEO)
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    • Digital Marketing Account Manager – Focus on SEA
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    • Digital Marketing Internship in Tenerife (Erasmus+)
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Category Archives: Glossary

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Definition: Bounce rate

Blog, Glossary, SEOBy Laura GonzálezJuly 2, 2010Leave a comment

It is the percentage of visits to a site that leave without visiting a second page. It must be as low as possible because it measures the interest for the site content. However it is debatable whether it is really a quality criteria because visits from search engines come to a site to find the…

Definition: Url

Blog, Glossary, SEOBy Laura GonzálezJune 18, 2010Leave a comment

Uniform Resource Locator, a site address that contains the name of the domain and the name of the file. For example: https://www.optimanova.com/services/

Definition: Spamming

Blog, Glossary, SEOBy Laura GonzálezMay 28, 2010Leave a comment

Procedures used to manipulate the search engines to favor a certain site without taking into account its content but the way the search engines work. For example, building up keyword, hidden text (white text in white background), links to a site from other pages, etc.

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