In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that we are now able to target affinity audiences with search campaigns as well. This can have a big impact on whom our ads are shown to. When used effectively, affinity…
Lead extensions are now being Beta tested in Google Ads. These extensions can help you generate leads by engaging users directly from the search engine results page (SERP) for mobile and tablet users. Mobile search traffic is increasing and using lead form extensions can be a powerful conversion tool for marketers. Creating a Lead…
You might have realized that conversion data: “Conversions”, “All conversions” and “Cross-device conversions” are all displayed with two decimals (while it used to be integers)