Google Ads and Microsoft Advertising are two powerful tools when it comes to online advertising. However, their strength is not only based on their keyword model and ad formats but also on the amount of extensions they offer that allows you to better personalize your ad to the user’s needs. Let’s not forget that extensions…
In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that we are now able to target affinity audiences with search campaigns as well. This can have a big impact on whom our ads are shown to. When used effectively, affinity…
Lead extensions are now being Beta tested in Google Ads. These extensions can help you generate leads by engaging users directly from the search engine results page (SERP) for mobile and tablet users. Mobile search traffic is increasing and using lead form extensions can be a powerful conversion tool for marketers. Creating a Lead…