Google Ads and Microsoft Advertising are two powerful tools when it comes to online advertising. However, their strength is not only based on their keyword model and ad formats but also on the amount of extensions they offer that allows you to better personalize your ad to the user’s needs. Let’s not forget that extensions…
Why Video SEO is important! Video Marketing has become a common Online Marketing strategy. Next to millions of users, nearly every company uses YouTube to approach their customers. (Since this could highly influence your brand perception, the video should be involving and easy on the eye, e.g. Crumpler). Because of the increasing number of videos out there, it’s…
A few years after Google Trends, Yahoo! have a similar tool, named Yahoo! Clues. This allows to know the trends in searched based on given keywords, and also know what kind of users are looking for these keywords (gender, age range, income, location). This service is unfortunately not available yet in Europe, but it could…