[Blog post updated on the 16th of January 2023] Google Ads and Microsoft Advertising are two powerful online advertising tools. However, their strength is not only based on their keyword model and ad formats but also on the number of assets (previously called extensions by Google Ads) they offer that allow you to personalise your…
Why Video SEO is important! Video Marketing has become a common Online Marketing strategy. Next to millions of users, nearly every company uses YouTube to approach their customers. (Since this could highly influence your brand perception, the video should be involving and easy on the eye, e.g. Crumpler). Because of the increasing number of videos out there, it’s…
A few years after Google Trends, Yahoo! have a similar tool, named Yahoo! Clues. This allows to know the trends in searched based on given keywords, and also know what kind of users are looking for these keywords (gender, age range, income, location). This service is unfortunately not available yet in Europe, but it could…