Google Ads and Microsoft Advertising are two powerful tools when it comes to online advertising. However, their strength is not only based on their keyword model and ad formats but also on the amount of extensions they offer that allows you to better personalize your ad to the user’s needs. Let’s not forget that extensions…
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…
Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.