Are you worried about the constant changes and updates to online consumer privacy policies and how these are already impacting digital advertising and making it more difficult to track and measure campaigns effectiveness? As users become more privacy-centered and as browsers begin to drift away from third-party cookies, it becomes crucial to take action soon…
[Blog post updated on the 16th of January 2023] Google Ads and Microsoft Advertising are two powerful online advertising tools. However, their strength is not only based on their keyword model and ad formats but also on the number of assets (previously called extensions by Google Ads) they offer that allow you to personalise your…
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…