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  • Home
  • The Crew
  • Solutions
    • Search Engine Optimisation (SEO)
    • Search Engine Marketing (SEM)
    • Content Marketing & Optimisation
    • Google Penalty Removal
    • Data Analysis
    • Hotel Digital Marketing
    • Market Expansion
    • Google Premier Partner
  • Clients
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    • Google Ads Account Manager (Tenerife)
    • Digital Marketing Internship in Tenerife (Erasmus+)
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Category Archives: Google Analytics

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  2. Category "Google Analytics"

Microsoft Ads VS Google Ads Extensions

Microsoft Advertising & Google Ads Extensions Comparison

Blog, Google, Google Analytics, Optimanova, Search Engines, SEMBy Optimanova SolutionsJuly 20, 2020

Google Ads and Microsoft Advertising are two powerful tools when it comes to online advertising. However, their strength is not only based on their keyword model and ad formats but also on the amount of extensions they offer that allows you to better personalize your ad to the user’s needs. Let’s not forget that extensions…

11 Custom Dimensions to set up in Google Analytics

Blog, Google Analytics, TrainingBy Abygaël AllaireMay 11, 2020

Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…

Introduction to Google Optimize

Blog, Google Analytics, Google Optimize, homepage, Tools, UsabilityBy Miguel HernándezJanuary 16, 2017Leave a comment

Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.

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