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Daily Archives: January 21, 2020

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Google Ads enabled affinity audiences for search ads

Blog, Marketing-Online, News, SEM, ToolsBy Optimanova SolutionsJanuary 21, 2020

In the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that we are now able to target affinity audiences with search campaigns as well. This can have a big impact on whom our ads are shown to. When used effectively, affinity…

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