Optimanova » Optimization

Definition: Spamming

Laura — Fri, 28 May 2010 11:43:40 +0000

Procedures used to manipulate the search engines to favor a certain site without taking into account its content but the way the search engines work. For example, building up keyword, hidden text (white text in white background), links to a site from other pages, etc.

Definition: Snippet

Laura — Sat, 08 May 2010 11:32:43 +0000

Name given by Google to the text that appears below a web title in the search results. It may come from the meta description, from Dmoz or from the page content itself.

Definition: Sitemap

Laura — Fri, 23 Apr 2010 11:20:28 +0000

As the name indicates it is a map of the site, it contains a list of URLs that need to be indexed and it also contains other information for the robots.

Definition: Satellite

Laura — Fri, 19 Mar 2010 11:02:10 +0000

A satellite page is a web page made for search engines. This is a trick used to include a certain amount of links to a parent site.
A HTML site map (with links to the same site) is valid as long as it is visible by users. It is better to divide it in categories.

Definition: ROI (Return In Investissement)

Laura — Fri, 26 Feb 2010 10:12:19 +0000

This is how much profit you get back measured against each euro or cent you have invested.

Definition: Meta tags

Laura — Fri, 05 Feb 2010 10:06:38 +0000

As the name indicates it is a tag that gives attributes or describes a page.

Definition: GWT, Google Webmaster Tools

Laura — Fri, 15 Jan 2010 18:51:53 +0000

Panel given by Google to obtain statistics and interact with the search engine.

The most searched words on Google in 2009

admin — Wed, 30 Dec 2009 18:45:17 +0000

Google takes its expected list of most used words on your browser. Michael Jackson dominates in most of the countries and Tuenti is the most searched word in Spain.

The second online search and advertising giant is born

admin — Tue, 04 Aug 2009 20:48:36 +0000

With the new Microsoft and Yahoo deal, the second online search and advertising giant is born. The aim is to be able to compete with Google, which has been leading the online search and advertising business up until now and maybe it will continue to do so in the future. Only time will tell …

Seminar: “The traditional enterprise on the Internet”

Laura — Thu, 25 Jun 2009 10:46:24 +0000

As we had anticipated we went to a seminar about the approach of the traditional enterprise on the internet celebrated In Santa Cruz de Tenerife on June 24th. We had different quality speakers from the Cámara de comercio, Camerpyme, Paypal and Domestika. They talked about the digital certificates, specially in billing, how the presence of a company on the net can translate in an increase of revenue for the company, the importance of payment methods in online business and how Paypal works and how to market your site on the net including and AdWords demo. Overall I think it was worth going to get a hint about where are the Canary Islands sitting now regarding the online business and its potential.