Optimanova » search engines

Definition: Bounce rate

Laura — Fri, 02 Jul 2010 16:47:06 +0000

It is the percentage of visits to a site that leave without visiting a second page. It must be as low as possible because it measures the interest for the site content. However it is debatable whether it is really a quality criteria because visits from search engines come to a site to find the exact response to a question so they do not need to go to another page if they have found it.

Definition: Url

Laura — Fri, 18 Jun 2010 16:28:50 +0000

Uniform Resource Locator, a site address that contains the name of the domain and the name of the file. For example: http://www.optimanova.com/services/

Definition: Spamming

Laura — Fri, 28 May 2010 11:43:40 +0000

Procedures used to manipulate the search engines to favor a certain site without taking into account its content but the way the search engines work. For example, building up keyword, hidden text (white text in white background), links to a site from other pages, etc.

Definition: Snippet

Laura — Sat, 08 May 2010 11:32:43 +0000

Name given by Google to the text that appears below a web title in the search results. It may come from the meta description, from Dmoz or from the page content itself.

Definition: Sitemap

Laura — Fri, 23 Apr 2010 11:20:28 +0000

As the name indicates it is a map of the site, it contains a list of URLs that need to be indexed and it also contains other information for the robots.

Definition: SERP (Search Engine Results Page)

Laura — Fri, 02 Apr 2010 11:12:26 +0000

As the name indicates it is the page where search engine results appear.

Definition: Satellite

Laura — Fri, 19 Mar 2010 11:02:10 +0000

A satellite page is a web page made for search engines. This is a trick used to include a certain amount of links to a parent site.
A HTML site map (with links to the same site) is valid as long as it is visible by users. It is better to divide it in categories.

Definition: GWT, Google Webmaster Tools

Laura — Fri, 15 Jan 2010 18:51:53 +0000

Panel given by Google to obtain statistics and interact with the search engine.

Definition: PageRank or ranking

Laura — Thu, 01 Oct 2009 09:24:29 +0000

Rank in Google hierarchy, the higher it is, the more likely it is for your site to appear in the Google search results.(There are other criteria though).

Definition: Search Engine

Laura — Thu, 10 Sep 2009 09:06:40 +0000

Online tool that allows you to find information or sites in the Web or a local search engine.