XXX Domain Approved
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An adults-only place on the net. Finally become a reality, the porn websites have finally obtained their own top-level domain. This new suffix is totally voluntary and will help to classify these kind of domains. More information in El Navegante.
Definition: Bounce rate
It is the percentage of visits to a site that leave without visiting a second page. It must be as low as possible because it measures the interest for the site content. However it is debatable whether it is really a quality criteria because visits from search engines come to a site to find the exact response to a question so they do not need to go to another page if they have found it.
Definition: Url
Uniform Resource Locator, a site address that contains the name of the domain and the name of the file. For example: http://www.optimanova.com/services/
Definition: Spamming
Procedures used to manipulate the search engines to favor a certain site without taking into account its content but the way the search engines work. For example, building up keyword, hidden text (white text in white background), links to a site from other pages, etc.
Wordpress 3.0 coming soon
The new version of the famous CMS Wordpress 3.0 is expected by end of May. Optimanova is proactively participating in the developement of the new version, testing and submitting bugs in the current Wordpress 3.0 Beta 2.
Definition: Snippet
Name given by Google to the text that appears below a web title in the search results. It may come from the meta description, from Dmoz or from the page content itself.
Definition: Sitemap
As the name indicates it is a map of the site, it contains a list of URLs that need to be indexed and it also contains other information for the robots.
Definition: SERP (Search Engine Results Page)
As the name indicates it is the page where search engine results appear.
Definition: Satellite
A satellite page is a web page made for search engines. This is a trick used to include a certain amount of links to a parent site.
A HTML site map (with links to the same site) is valid as long as it is visible by users. It is better to divide it in categories.
Dividi Travel: Optimanova’s new client in the tourism sector
Dividi Travel SL, a Canary Island based Tour Operator and Travel Agency ask Optimanova the developement of their new site bono7islas