Optimanova

XXX Domain Approved

admin — Sat, 17 Jul 2010 13:16:12 +0000

An adults-only place on the net. Finally become a reality, the porn websites have finally obtained their own top-level domain. This new suffix is totally voluntary and will help to classify these kind of domains. More information in El Navegante.

Definition: Bounce rate

Laura — Fri, 02 Jul 2010 16:47:06 +0000

It is the percentage of visits to a site that leave without visiting a second page. It must be as low as possible because it measures the interest for the site content. However it is debatable whether it is really a quality criteria because visits from search engines come to a site to find the exact response to a question so they do not need to go to another page if they have found it.

Definition: Url

Laura — Fri, 18 Jun 2010 16:28:50 +0000

Uniform Resource Locator, a site address that contains the name of the domain and the name of the file. For example: http://www.optimanova.com/services/

Definition: Spamming

Laura — Fri, 28 May 2010 11:43:40 +0000

Procedures used to manipulate the search engines to favor a certain site without taking into account its content but the way the search engines work. For example, building up keyword, hidden text (white text in white background), links to a site from other pages, etc.

Wordpress 3.0 coming soon

admin — Thu, 20 May 2010 15:18:09 +0000

The new version of the famous CMS Wordpress 3.0 is expected by end of May. Optimanova is proactively participating in the developement of the new version, testing and submitting bugs in the current Wordpress 3.0 Beta 2.

Definition: Snippet

Laura — Sat, 08 May 2010 11:32:43 +0000

Name given by Google to the text that appears below a web title in the search results. It may come from the meta description, from Dmoz or from the page content itself.

Definition: Sitemap

Laura — Fri, 23 Apr 2010 11:20:28 +0000

As the name indicates it is a map of the site, it contains a list of URLs that need to be indexed and it also contains other information for the robots.

Definition: SERP (Search Engine Results Page)

Laura — Fri, 02 Apr 2010 11:12:26 +0000

As the name indicates it is the page where search engine results appear.

Definition: Satellite

Laura — Fri, 19 Mar 2010 11:02:10 +0000

A satellite page is a web page made for search engines. This is a trick used to include a certain amount of links to a parent site.
A HTML site map (with links to the same site) is valid as long as it is visible by users. It is better to divide it in categories.

Dividi Travel: Optimanova’s new client in the tourism sector

admin — Fri, 12 Mar 2010 20:48:47 +0000

Dividi Travel SL, a Canary Island based Tour Operator and Travel Agency ask Optimanova the developement of their new site bono7islas