Optimanova Online Marketing Solutions

SEO para Pymes y empresas locales

Esther — Tue, 02 Apr 2013 14:55:09 +0000

Últimamente el marketing online está en boca de todos. Pero si tengo una pequeña empresa local, todo esto no es útil para mi negocio, ¿no?. Mis clientes seguirán viniendo como siempre.

Pero espera: ¡hay gente en tu ciudad que no sabe que tu negocio existe!

El SEO local ayuda a los visitantes a encontrar clientes locales y obtener mejores servicios. En vista de la situación de crisis, las empresas tienden a encontrar otras vías de desarrollo. Internet ayuda a los pequeños negocios a superar las barreras que les impiden crecer. Así, un buen posicionamiento en la web puede abrir un nuevo abanico de posibilidades para dichas empresas.

Con la creciente importancia de ser encontrado en Google, la optimización para resultados locales se ha convertido en un tema de gran importancia tanto para las PYMES como para los consorcios globales. Las empresas pequeñas cuentan con una gran ventaja a su favor: a la gente le gusta apoyar a los negocios locales, así que para ellas es más fácil pedir opiniones, recibir reviews y dirigir a los usuarios web hacia su página web. Como la gente tiene un sentimiento de apoyo y confianza en las empresas locales, las búsquedas locales son cada vez más importantes. Aproximadamente un 40% de las búsquedas que se realizan en smartphones tienen una vinculación local y el aumento en el uso de estos dispositivos da una mayor importancia a un buen posicionamiento de SEO local. ¡Lo único que se tiene que hacer es convertir esas visitas virtuales en clientes reales! ¿Pero cómo hacer esto?, ¿por qué es importante para tu empresa y qué tienes que hacer para tener éxito? En el siguiente infográfico se lo explicamos.

SEO Guide Tutorials, Tools & News 2013

Salva — Tue, 22 Jan 2013 12:40:20 +0000

A few months ago a Spanish colleague here in Tenerife was asking me about how he could learn SEO and I decided to create a compilation of the resources I like to read. Then, I thought It could be interesting for other people looking for the same information, so finally I decided to create this post with a compilation of the main resources you need to learn about SEO.

The list is mainly categorized by Tutorials, Tools & News to be in the loop. I know that there are many sites that I didn’t mention, so if you know any other that you think should be in the list do not hesitate to share it with the rest of us .
I hope this post will help you to improve your knowledge about SEO!

1. Tutorials & Resources

2. Tools

3. Blogs to Read

4. People to Follow

As we promised, the Advanced Link Manager review

admin — Wed, 25 Jan 2012 19:22:19 +0000

As we mentioned last month, after trying the SEO tool Advanced Web Ranking, which was a pleasant surprise, we wanted to try a tool for link building created by Caphyon, the Advanced Link Manager(ALM).
As happened with the Advanced Web Ranking you will need some time to get used to manage this tool, but once you do that you will be able to enjoy a powerful link manager tool.
Since the links to your site are one of the most important factors that will affect the presence of your business on the Internet, it is very important to have a good tool to track your link campaigns. The ALM has many nice features and it is very useful for monitoring your link campaigns. We will try to explain which of them we like the most.With the ALM we don´t just have the opportunity to track how our links are evolving over time but our competitors’ too. This tool is essential to analyze where and why they rank for a particular query, and with just a little time you will be able to know what to do to surpass your competitors ranking. ALM allow us to see all this data in a graph, and edit it with all the information we want to check. For example compare our site against a competitor or just check the paid links.Everybody who does link building for themselves or for other companies will find ALM really useful. It allows you to generate highly customizable reportsin PDF, HTML, XML and CSV formats to show to your customers how the link building campaigns are evolving.Other feature we really like about ALM is that we can check easily the anchor text that we have for each one of our links, helping us to know on which keywords we should be focusing in the future.Because tracking the reciprocal links can be a very time consuming task, you will find helpful the fact that with the ALM you will have reports of the status of your paid links. It will let you know for example if any of your links have been removed or is nofollow, without the need of you losing your time every time you want to check this information.
Other thing that will help you to improve your link building campaigns is the feature find link partners, that will allow you to find potential link partners related to your industry based on your keywords list and your competitors. After that, ALM gives you information about those sites like the Page Rank, Domain Age or the Alexa raking.

One more thing, ALM will allow you to save a lot of time because you will be able to program a schedule update and at the end of the update, Advanced Link Manager will generate a report you. The combination of this tool and Avanced Web Ranking can help us a lot not just to improve our presence on Internet but also to save a lot of time.

Hangout with the Search Quality Alliance Team

admin — Fri, 16 Dec 2011 18:52:31 +0000

The team of the Search Quality Alliance, a group of former Google members who offer Search Engine Consulting, will be talking about SEO and will answer your question today, Friday 16 of December from 13:00 to 14.00 in a hangout, do not miss the chance to ask all your questions about the SEO world!!

[googleplusauthor]

Advanced Web Ranking

admin — Wed, 14 Dec 2011 17:55:27 +0000

We suppose many of you have been looking for a good keyword ranking tool and we would like to tell you about one we discovered last week and we have to say it was a big surprise. The name of this comprehensive seo software is Advanced Web Ranking.During a SEO campaign it is indispensable to evaluate the rankings of the keywords that have been defined for the project, with Advanced Web Ranking to create a new project is pretty easy. First we set the page for which we will analyze the rankings, after that we choose the search engines for which we will review the rankings and the keywords that we want to track during the project.One of the things we like most about this tool is that the results we get are very accurate, almost perfect. We checked a list of keywords manually on google and after that, we compared them with those results we obtained using different SEO keywords ranking tools and the results for Advanced Web Ranking were the best.Other good thing about Advanced Web Ranking is that you can set up many campaigns, which is really useful when you are managing many campaigns for different clients, allowing you to have the data of all your SEO projects really good structured with the option of generate and export very professional reports that allow our customers to get an overview of the development of the campaign.

This tool have many interesting features like for example that it allows us to integrate analytics metrics from your Google Analytics accounts with Advanced Web Ranking, and you have the chance to measure traffic and conversions for the keywords you already have in your projects and combine them with the search engine rankings and link building information.

Other feature that we like very much about this tool is the Evolution in Time Chart with which you can follow for your different sites the evolution of the keywords you want to track in the search engines you want. It is really useful to see the performance of all your SEO campaigns so you can make sure that the campaign is working. It allows you to save a lo of time (you do not need to do all the process of checking the ranking for your keywords every time) and you can export all this information in a report to show the result of the service you are providing to your clients in a really professional way.

If you want to try this powerful SEO tool you have the chance of getting a 30 days trial of the The Advanced Web Ranking to check by yourself the features. After that trial version you can choose four different plans depending your needs, but If you are managing many campaigns for different clients we would recommend at least the professional version to be able to create printable reports and send emails with the reports to your clients.

New seminar week: Link building

admin — Mon, 21 Nov 2011 15:50:33 +0000

Link Building is by far a method which can help you to be indexed by search engines faster than usually. Unfortunately, this method has been demonized by search engines because is typically used in the wrong way: 3rd party companies are just buying links from other sites, focusing too much in PageRank, exchanging links with unrelated sites…

During our course, we will focused on

Types of links
Link Quality vs Link Quantity
Natural link exchange strategies
Link building follow up

The main point is that your site or blog has to be connected to your ‘community’ in a natural way. This ‘community’ is all the sites that are strongly related to your main topics & interests: This network would be an added value for your visitors, and will accelerate your visibility for search engines. We are just accelerating the process to achieve the results you may achieve in more time.

The Future of Facebook

admin — Sun, 30 Oct 2011 19:19:13 +0000

Since Google announced the release of Google+ we all have noticed that Facebook has experimented many changes to compete with the new social network of Google. Due to all the latest Facebook announcements about all the new features, the partnership with companies like Ebay and Skype, I was wondering how much Facebook will grow in the next months and their plans for the future. Now using apps you have the chance to open your online store in Facebooklike if it was a CMS, link your blog, youtube or flickr accounts, enjoy nice statistics to track all the information, and many more things.All those things took me to check their career section and noticed that they have opened a huge number of job offers, around 400. Facebook has around 2000 employees so it means they are planing to increase their workforce by 20%. Such amount of new openings make me wonder what the plans of Facebook are. Now Facebook is investing a lot to develop apps that allow companies open their site in Facebook with a lot of features, like if it was a normal site.
Many people are wondering if they should have their Facebook page like the main site. In my opinion it is important to have presence in Facebook but they can change completely the platform where your site is or cancel your account at any moment for a very number of reasons. So you do not really own your site.

I cannot wait to know what will happen in the followings months with all that and the competition with google+.

Video SEO – How to improve video rankings!

admin — Tue, 26 Jul 2011 19:05:11 +0000

Why Video SEO is important!

Video Marketing has become a common Online Marketing strategy. Next to millions of users, nearly every company uses YouTube to approach their customers. (Since this could highly influence your brand perception, the video should be involving and easy on the eye, e.g. Crumpler).
Because of the increasing number of videos out there, it’s getting more difficult to be seen on the video search results page. So, what can you do to optimize YouTube rankings?

The SEO approach on (Video) Search Engines:

YouTube plays an important role concerning video releasing and video marketing. Even more, since it belongs to Google, there is a notable amount of videos on the SERP (even though Google states that their own products are not favored at all).

Several factors influence the YouTube search results ranking. Let us categorize them into three main areas: (1.) On-, (2.) Off-Page and (3.) YouTube Community.

1. Onpage Optimization

Onpage optimization shall not only improve the video itself but also the channel where it is uploaded to.

Tags: use your 30 characters to optimize the title tag. The channel tags(unlimited) shall be used for more general keywords. Moreover, the video can be tagged with a large number of keywords (see screenshot below). Here you could consider the variety of targeted languages and countries. Additionally you should categorize your video properly (category drop-down).

Descriptions: the video itself can be namedwith 60 characters. This will be the name shown above the video or as a default text link when shared, for example on Facebook.The description of the video leaves room for detailed information (10,000 characters or 160 words).External URLs and important keywords should be mentioned in the beginning of the description, it will be cut after 120 characters.

If you are not sure about your relevant keywords or if you just need some ideas for more keywords, take a look at the YouTube Keyword Tool.

2. Offpage Factors

YouTube takes in account the number of embedded videos and external links. The more connected your video is outside YouTube, the better it will be ranked on the video SERP.

NOTE: All metrics can be seen in detail within YouTube Insights.

3. YouTube Community

If you have optimized your video (plus channel) properly, you shall get involved with the YouTube community.
The search result ranking is heavily influenced by the number of comments and ratings, as well as by the number of shares and playlists you appear in.

Of course the number of views is important. But be aware, YouTube takes the video age under consideration. So it will already help to have as many views as your competitor, if your video was uploaded more recently.
Therefore, the number of views shall increase over time steadily to help its Video SERP position.

Last but not least, the number of channel-views and -subscribers are crucial to search results.

Further Suggestions

If you feel comfortable enough, you could get some traffic by letting your Video be the Response to your competitor’s video. The thumbnail would show up right below his video description/Top Comments.

If you are not sure how to approach the YouTube community you shall take a look at your click through and bounce rate in relation to the length of your video. Maybe you’ll find out where to improve your videos quality.

Be aware of your (competitiors) possibility to flag a video. This could have a huge negative effect on the video SERP rankings!

Get invited to Google+

admin — Fri, 01 Jul 2011 22:12:24 +0000

UPDATE: Google + now open for everyone! Enjoy the show…

Although Google+ is all in all quite easy to use, it’s actually quite difficult to get invited to the platform.

First of all you need somebody already in Google + to send you an invitation.

Then it is not enough that they “Find and invite” you to their circles. They have to share something, for example a message with you in order for you to get invited. So they need to type something to share in the box and add your mail address into the panel ‘Add people or circles’ before sending.

Of course they also need to delete all circles and participants before sharing, if they don’t want anybody else to see the invitation. To do this, they need to make sure to click the “x” in the button of the circle below the message.

Finally you will receive a notification about the message and will get the possibility to register in Google +. They can include as many people as they want in the message as well as add photos, videos, links or places.

Exclusive Free Sponsorships

admin — Wed, 15 Jun 2011 22:53:53 +0000

SEO in the Sun – a joint venture by the FU International Academy and Optimanova – offers you a lifetime opportunity:

Jump-start your career with a 6 month sponsored SEO Seminar & Training Course! Starting at any time.

Participate in the SEO Seminar (first 12 weeks) and get all the skills you need (8am – 10.30am).
Be trained on the job (10.45am – 1pm & 2.pm – 6pm), work as a Search Engine Marketer on multiple SEO in the Sun projects:
- Search Engine Optimization (On- and Off-Page)
- Content Management
- SEM Campaign Managment
- Social Media Optimization
- more

You will work with Google insiders and experienced Online Marketing Managers in Tenerife, Spain, to become a SEO / SEM specialist. During the 6 month you will live in a shared apartment with other students in the center of Puerto de la Cruz (accommodation cost/month 150 €).

High potential? The best participant from each course will have the opportunity of full-time employment as a Junior Online Marketing Manager or SEO/SEM specialist on Tenerife. Start working in this wonderful location where others can only spend their holidays.

Interested? Send your complete application to sponsorship@seointhesun.com.
Or contact us for detailed information.

See you in the Sun!